Guccio Gucci (26 March 1881 – 2 January 1953) was an Italian businessman and fashion designer, the founder of the fashion house of Gucci.
The son of an Italian merchant, Guccio Gucci left Italy to travel to Paris and London in 1898. Gaining inspiration and understanding of the cities sophistications and culture, while in London, Gucci worked as the maitre d’ at the Savoy Hotel. On his return to Florence, Gucci started to sell saddles and saddlebags, but due to the rise in automobiles, demand for horse products fell, resulting in Gucci branching out into other accessories.
In 1921, Guccio Gucci founded a leather goods company and opened a small luggage store in Florence. With the designs featuring inspiration from London and local master craftsmanship from Tuscan artisans, his reputation built quickly.
Guccio Gucci Career
As a teenager in the early 1900s, Guccio Gucci was a lift boy at the Savoy Hotel in London. Inspired by the elegant upper-class guests and by luggage companies such as H. J. Cave & Sons, he returned to Florence and started making travel bags and accessories. He founded the House of Gucci in Florence in 1921 as a small family-owned leather saddlery shop. He began selling leather bags to horsemen in the 1920s. As a young man, he rapidly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. In 1938, Gucci expanded his business to Rome. Soon his one-man business turned into a family business, when his sons Aldo, Vasco, Ugo and Rodolfo, a former actor, joined the company.
In 1951, Gucci opened its store in Milan and two years later, the company expanded overseas with the opening of the Manhattan store.
Guccio Gucci Net Worth
In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World’s Most Valuable Brands list, Gucci is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015. As of January 2015, the creative director is Alessandro Michele.
Guccio Gucci Quotes
- “The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory.”
- “Quality is remembered long after price is forgotten.”
- “Elegance is like manners. You can’t be polite only on Wednesday or Thursday. If you are elegant, you should be every day of the week. If you are not, then it’s another matter.”
Guccio Gucci Biography
Gucci was born in the year 1881 in Italy’s northern manufacturing region. He was the son of an Italian merchant. He started the House of Gucci as a small family-owned leather saddlery shop in 1906. Being an excellent craftsman he stated selling the leather bags to the horsemen in 1920. Manufacturing high-quality products he soon started gaining a reputation for his work and started hiring people to work in his small organization.
But the expansion plans were on cards and Gucci expanded his business to the capital, Rome in 1938 where he opened his first retail outlet. The business which was solely handled by him turned out to be a family affair as all his sons joined the company. In 1951 Gucci further expanded his business to Milan where he opened his store and a couple of years later in Manhattan.
Promotions and Success
- VH1/Vogue Best New Designer (1995)
- Designer of the Year (1996)
- CFDA International Designer of the Year (1996)
- Elle Style Awards’ Style Icon Award (2000)
- British GQ International Man of the Year Award (2000)
- Time’s Best Fashion Designer (2001)
- GQ Designer of the Year (2001)
- First Annual Fashion Design Achievement Award at the Cooper Hewitt Design Museum’s National Design Awards (2003)
Guccio Gucci Family
Spouse/Ex-: Aida Gucci (M. 1901 – 1953)
Father: Gabriello Gucci
Children: Aldo Gucci, Enzo Gucci, Grimalda Gucci, Rodolfo Gucci, Ugo Gucci, Vasco Gucci
Facts About Guccio Gucci
- Gucci was founded in Italy in 1921.
- Guccio Gucci was the main man behind the company. He established it in Florence when he was 40 years old.
- The famous double G logo stands for Guccio Gucci.
- Although Gucci began in Italy, a country known for its fashion, the style was inspired by those living in London and around England.
- When it first began, the company manufactured quality leather luggage items. Handbags and briefcases are still some of the most popular Gucci items.
- Gucci got his inspiration when he was working as an elevator operator in London’s swanky Savoy Hotel. He met famous celebrities such as Winston Churchill and Marilyn Monroe, and their accessories inspired him to start his own brand.
- Many celebrities around the world are hardcore fans of this brand, including rapper 2 Chainz who famously said, ‘When I die, bury me inside the Gucci store.’
- Among the first items to be made by Gucci were detachable leather bags for saddles. He sold them to keen horsemen in Italy.
- It’s easy to figure out where the recognizable horsebit logo came from. This logo was first seen in the 1950s and has remained a key part of the brand ever since.
- It was first seen on saddlebags before Gucci changed it to a silk addition and started using it on many other products, including jewelry and briefcases.
He was married to Aida Calvelli and had six children. His sons, Vasco, Aldo, Ugo, and Rodolfo, joined his company. He lived at his family mansion near Rusper, West Sussex, England, till he died in 1953.
Following his death, his sons took over the business, with Rodolfo managing the company in Milan, Vasco supervising operations in Florence, and Aldo moving to New York to manage the overseas branch. The brand created by him continued to flourish and created iconic designs year after year, even after his death.
The company changed its logo to the double interlocking “G,” which signifies his name, in the mid-1960s and opened stores throughout Europe and America. The firm further expanded across Asia, Australia, and the world over the 1970s. Over the years, they included readymade garments in their range, along with accessories, according to the demands of consumers.
The overall management of the firm was transferred from Rodolfo to his son, Maurizio, in the 1980s. It became a public limited company. Later, it had to be sold to the multinational investment company ‘Investcorp,’ which bought most of the company’s shares in 1993.